Duolingo — AAF

Advertising · Team member · Gen Z

Duolingo campaign through the American Advertising Federation: team strategy for Gen Z, research, messaging, creative, and a competitive pitch-style presentation.

Lincoln250 — ADV 498 Course Project

Marketing/Advertising · Media Planner · Gen Z

Media planning and integrated campaign for a nonprofit Lincoln250 initiative: web and Instagram growth, guerrilla and digital tactics, KPIs, and client presentations.