Lincoln250
Nonprofit · Media planning & advertising · Jan 2026 – Mar 2026
I worked as a media planner on the Lincoln250 project, where I helped create and support an integrated campaign aimed at Gen Z. The campaign focused on growing website traffic and Instagram engagement through digital and guerrilla marketing tactics, and I helped track performance and present recommendations to the client.
Scope & execution
- Led media planning and execution of an integrated campaign targeting Gen Z, driving measurable growth in website traffic and Instagram engagement.
- Conceptualized and deployed guerrilla and digital strategies to increase brand awareness and audience reach.
- Partnered with a cross-functional team to refine brand messaging, positioning, and multi-platform execution.
Measurement & delivery
- Tracked and optimized performance using KPIs (web traffic, engagement rate, reach), leveraging insights to improve results.
- Delivered formal client presentations, pitching strategic recommendations and future campaign initiatives to support continued growth.
Project portfolio
Brand creative, social content, and Instagram performance highlights from the campaign.
